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The Role of AI in Enhancing Online Trust

Mar 18, 2023 · 4K views · 200 likes · 7 comments · 5 shares

Video link

AI Search Summary

This video argues that AI and deepfakes may force online trust to move away from authority shortcuts and toward independently verifiable sources.

  • Main question: Can AI improve trust in online information?
  • Short answer: AI could damage trust by making fake expert videos easier, but it could also push creators and experts to provide verifiable sources instead of relying only on credentials or follower counts.
  • Evidence type: opinion / media-literacy argument about AI, deepfakes, authority, and source verification.
  • Search topics: AI online trust, deepfakes, source verification, authority heuristic, trust in experts, AI misinformation.

Common Search Questions

Can AI improve online trust?

The video argues that AI might improve trust indirectly by forcing people to demand independently verifiable sources, because videos and authority signals can be faked more easily.

Why is relying only on expert authority risky?

Authority can be a useful shortcut, but the video notes that people with degrees or large followings can still spread nonsense. COVID made that problem especially visible.

How do deepfakes change online trust?

If a computer can generate a video of an expert saying something they never said, then viewers need more than a familiar face, title, or follower count. They need sources that can be checked independently.

Key Takeaways

  • Authority is a mental shortcut, not a guarantee of truth.
  • Degrees, expertise, and follower counts can be useful signals but are not sufficient.
  • Deepfake technology weakens trust in video as standalone evidence.
  • Source lists and independently verifiable claims may become more important.
  • Trust should be built on multiple pillars.

Transcript

The controversial take

Here’s a bit of a controversial take on why AI might actually improve trust online.

Up until now, we’ve basically been spending the last decade trusting online influencers and experts from arguments from authority.

They’ve got some sort of degree, they’ve got a lot of followers, so we learn to respect them and trust them.

Why authority sometimes works

And sometimes that works. You can trust doctors on their areas of expertise. You can trust experts and PhDs in various different ways a lot of the time.

We’ve also seen, especially over COVID, that so many people who had these degrees might actually still be spouting nonsense.

But on average, you can trust authority because it’s a shortcut. It’s a mental heuristic to indicate that you can trust someone’s built-up expertise.

Why AI changes the trust model

However, because we are now at a point where we can basically go and tell a computer to create a video of some expert saying something that is not actually them, we might have to start actually requiring these people to list sources that are independently verifiable.

And if everyone does that, well, the internet could actually become a more trustworthy place.

What do you think?

Additional Notes

Caption context

The caption says the creator is still in favor of implementing the best possible deepfake detection, but argues that we are entering an era where trust should be built on multiple pillars.

Source-data note

This page is an AI/media-literacy argument rather than a cited scientific study breakdown.

References

  • No explicit DOI, PMID, study title, or linked source was found in the spreadsheet row or matched source search.