Audience

Who's watching.

A science-curious, global, mostly 25–44 audience across TikTok, Instagram, YouTube, and Facebook.

1M+

Followers

14M+

Likes

250M+

Views

25–44

Core age (77%)

Snapshot: June 2026

Age

18-24 10%

25-34 44.4%

35-44 32.2%

45-54 8.8%

55-64 3%

65+ 1.6%

53% 47%

Male 53% Female 47%

Instagram audience: 471,069 followers.

United States 39.6%

India 8.4%

Canada 5.9%

United Kingdom 5.2%

Australia 3.9%

Germany 3.4%

Mexico 1.8%

Brazil 1.6%

Sources: TikTok, Instagram, YouTube, Facebook creator analytics. Refreshed periodically — figures are a June 2026 snapshot.

Rates, brand history, and the complete demographics deck.